Interesting take on niche software.
”In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services can be as economically attractive as mainstream fare.”
The New Rules of Marketing and PR, 7th Edition
The New Rules of Marketing and PR, 7th Edition
I see much more single purpose software purchases recently as opposed to previously. Companies were going all in on a big software solutions. Niche software can solve a problem right now. Large software can be bloated, expensive and take a long time to get ROI that may not occur at all.
Smaller companies now have low to no startup and running costs making it much easier to complete on price. Economies of scale can be negative in poorly run IT departments.